Haf Spot

2007-2008 Pele Awards

A national ADDY award competition

Entry Guidelines

How to Enter

Only on-line entry is available. Enter at www.hafspot.com. Click on the Pele

Award bar. The computer will make your logging numbers & logging sheet. It’s fast & easy.

Deadlines

You can enter on-line beginning on December 17, 2007. To avoid a late fee, on-line entry must be completed and your work delivered to Electric Pencil by January 18^th. There will be a $10 per entry late fee for work submitted after January 18^th. No late entries can be accepted after February 1, 2008..

Drop or mail your entries to:

Electric Pencil 501 Sumner #3B1 Honolulu, HI 96817

Atten: Barbara Scott/Pele Awards

Eligibility

All work entered in the ADDY® competition must have first appeared in the media between January 1 and December 31, 2007. With the exceptions of Public Service Advertising, Advertising for the Arts, and Advertising Industry Self Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business (excluding student entries).

Entry Fees

For members of the Hawaii Advertising Federation (HAF), Ad 2 Honolulu, AIGA, the Hawaii Association of Broadcasters (HAB) or employees of member companies:

Single Entry: $65 per entry Campaigns: $80 per entry

For non-members:

Single Entry: $75 per entry Campaigns: $90 per entry

Student Entry Fees: (categories S01-S13)

Single Entry: $20 per entry Campaigns: $30 per entry

MOUNTING REQUIREMENTS:

Print entries: DO NOT mount your print work this year for judging per National ADDY Guidelines unless otherwise noted by category. Instead, physical entries must be placed inside an appropriately-sized manila-type envelope.

Print out the entry form for each piece. Cut out the 2 entry numbers from the bottom of the form. Glue or tape the top of the form and attach to the front of the envelope. Attach one entry number to the back of the envelope in the lower right corner, and attach the second entry number to the back of the piece in the right corner. (the last page of multiple page entries)

3-Dimensional Items:

Small items – place in a manila-type envelope. Cut out the 2 entry numbers from the bottom of the form. Spray mount the top of the form and attach to the front of the envelope. Attach one entry number to the back of the envelope in the lower right corner, and attach the second entry number to the bottom of the piece.

Large items – enclose the item in an appropriated sized box. Secure the entry number to the top of the box in the upper right hand corner. Spray mount the entry form and attach to the bottom of the box.

Campaign entries – handle same as above based on size.

Mark each piece 1 of 4, 2 of 4…

Radio Entries – Audio CD’s are the only acceptable format. Write the entry number, client and title on the face of the CD with a permanent, CD safe pen. Use a separate CD for each entry. For campaign entries, note the number of spots in the campaign. Put the CD in a manila envelope. Glue or tape the entry form and attach to the front of the envelope.

Television Entries – DVD’s are the only acceptable format. Be sure the DVD will play on a consumer DVD player. Use a separate DVD for each single entry. Single spot DVD’s should be created to auto play. When a DVD contains multiple spots in a campaign, include a navigation tool. Entries must be “viewing copy” with no color bars, tones or slates. Write the entry number, client and title on the face of the DVD with a permanent, DVD safe pen. Note the number of spots in the campaign. Put the DVD in a manila envelope. Glue or tape the entry form and attach to the front of the envelope.

Internet Entries – for all on-line entries, submit the URL address. In addition, submit a printed 8.5 x 11” color screen shot of the home page, pop-up banner, email, e-card, etc. Put in a manila envelope. Glue or tape the entry form and attach to the front of the envelope. No entries will be accepted for the Internet categories after January 18^th. The Internet categories will be judged prior to February 8^th.

If you have any questions, please e-mail bscott@khnl.com or call my cel at 382-7605. Good luck. Barbara Scott

2007-2008 Pele Award Categories

Notes:

TRAVEL & TOURISM ADVERTISING DIVISION

Enter in the appropriate section. Travel & Tourism is no longer a separate category.

* * * * * * *

SALES PROMOTION

Product or Service Sales Presentation

1C. Printed Newsletter

1E. Campaigns (max. 4 piece)

Packaging

Point-of-Purchase (POP)

4. Audio/Visual Sales Presentation

COLLATERAL MATERIAL

Stationery Package

Annual Report

Brochure

Publication Design (Magazines or Books)

8B. Editorial Spreads (Single spreads or multiple page spreads)

8C. Cover Series

COLLATERAL MATERIAL

Posters (Must be flush mounted for judging)

Special Event Material

Single

Campaign (max. 9 pieces)

Specialty Advertising

OUT-OF-HOME

Outdoor Board

14C. Other (Electronic, Digital, Moving, Animated and or Super-sized, etc.)

Vehicle Graphic

Mass Transit

Site

Campaign (max, 4 pieces)

CONSUMER OR TRADE PUBLICATION ADVERTISING

Fractional Page

Full Page

Spread, Multiple Page or Insert

Campaign (max. 4 pieces)

NEWSPAPER ADVERTISING

Fractional Page

Full Page

Spread, Multiple Page

Newspaper Specialty Advertising

Campaignn (max. 4 pieces)

INTERACTIVE MEDIA

Web Sites, B-to-B

Web Sites, Consumer

Online

34B. Email / E-Cards

34D. Online Games

34E. Online Newsletter

34F. Podcasts

34G. Mobile Marketing (Text Messaging)

34H. Internet Commercials (Run on the Internet only)

34I. Webisodes

35. Web/Online Campaign (max. 4 of the above)

Interactive Multimedia (CD/DVD)

RADIO (Enter on a CD. You may put all the commercials in the same category and sub-section on the same CD as long as the CD is clearly marked. Only one campaign entry per CD)

Local (Hawaii only)

REVISED TELEVISION CATEGORIES (Hawaii changes)

(Do not use the national ADDY categories of 42 A-C.)

Television Under $25,000

Television $25,000-$50,000

Television Over $50,000

Television Campaigns (max. 4 pieces)

Cinema Advertising

(Cross Platform) Campaign

ADVERTISING FOR THE ARTS & SCIENCES

Collateral

53F. Newsletter

Print

Broadcast/Electronic

56. Out-of-Home

57. Non-Traditional

58. Direct Marketing, Specialty Items

Campaign (max. 4 pieces)

59A. Single Medium Campaign (for categories 53-58)

59B. Mixed/Multiple Media Campaign (for categories 53-58)

PUBLIC SERVICE

Collateral

60F. Newsletter

Print

Broadcast/Electronic

63. Out-of-Home

64. Non-Traditional

65. Direct Marketing, Specialty Items

Campaign (max. 4 pieces)

66A. Single Medium Campaign (for categories 60-65)

66B. Mixed/Multiple Media Campaign (for categories 60-65)

ADVERTISING INDUSTRY SELF-PROMOTION

Creative Services and Industry Suppliers (Agency, Design Studio, Freelancer, Graphic Designer, Interactive Developer, Paper Companies, Printers, Advertising Specialty Companies, Color Separation Houses, Photographers, Video/Film and Audio Production Houses, etc.)

67A. Collateral (brochures, posters, etc.)

67D. Newsletter

68. Ad or Marketing Club

Campaigns (max. 4 pieces)

69A. Single Medium Campaign (for categories 67 & 68)

69B. Mixed/Multiple Media Campaign (for categories 67 & 68)

ELEMENTS OF ADVERTISING

Illustration

Photography

73B. Animation or Special Effects (Internet)

Sound

75. Cinematography

RETAIL ADVERTISING

Print

76A. Magazine, any size B&W or color

76B. Newspaper, any size B&W or color

76C. Print Campaign (max. 4 pieces)

Broadcast

76D. Radio – 60 seconds or less

76E. Television – 60 seconds or less

76F. Broadcast Campaign (max. 4 pieces)

Collateral

76G. Sales Catalogues

76H. In-store Posters

76I. Series (max. 4 pieces)

NOVA AWARDS

$2,500 Cash Prize

For 10 years, the NOVA Award has recognized

Printing excellence in Hawaii and is designed to

Encourage agencies and designers to “consider”

Hawaii printers first. To compete in this category,

an entry must have been printed in Hawaii during

calendar year 2007 using a sheet fed press.

PLEASE NOTE ON YOUR ENVELOPE WHERE THE

PIECE WAS PRINTED FOR VERIFICATION.

A special set of Mainland judges will determine which one

piece best exemplifies printing excellence and that one

piece will win the coveted NOVA Award trophy, a

check for $2,500 and the winning piece will be on

display at General Printing Company for one full year.

77A. Sales/Media Kits & Folders

77B. Brochures

77C. Annual Reports

77D. Calendars

77E. Magazines

77F. Other

NATIONAL STUDENT ADDY CATEGORIES (4th Year)

Entry fee: $20 single entry $30 campaign entry

S01. Sales Promotion

Packaging
Point of Purchase

S02. Collateral Material

A. Stationery Package

B. Brochure/Annual Report

C. Poster

S03. Direct Marketing

S04. Out-of Home

S05. Non-Traditional Advertising

S06. Consumer or Trade Magazine Ad

A. Single Ad

B. Campaign ($30) (2-4 pieces)

S07. Newspaper Ad

A. Single Ad

B. Insert

C. Campaign ($30) (max. 4 pieces)

S08. Interactive Media

A. Web Site

B. Interactive CD/DVD

C. Online Advertising (pop up/banner/email)

S09. Editorial Design – one editorial spread per entry.

Not intended for submission of entire book or magazine.

A Cover

B. Editorial Spread or Feature

C. Series (max. 4 covers or spreads or features)

S10. Radio

S11. Television

S12. Mixed Media Campaigns

Maximum of 9 pieces

S13. Elements of Advertising

A. Logo design

B. Illustration

C. Photography

D. Animation